Michael Smith talks to Ron Rogowski of UPS and they are "pleasantly surprised" to have the world No. 1 and FedExCup holdout under contract. And there was this about UPS on the PGA Tour.
Besides, with its chief competitor, FedEx, having locked up the top sponsorship position with the PGA Tour domestically, there really wasn’t a fit for UPS in the U.S.
“The intent was never to go head-to-head with what our competitor was doing,” Rogowski said. “We just put the best plan together that met our objectives. For us, it’s about bringing the right assets together and crafting it to fit your needs. … This really has turned into a global format that offers us a lot of flexibility. Anything we get, in terms of branding, in the U.S., that’s a bonus.”
Got that?
Speaking of crafting to fit your needs,Ryan Ballengee raises the lingering question of whether Westwood's decision to not play the FedExCup is influenced by his deal with UPS. Of course, considering UPS barely knew he was on their team, perhaps not!