Ben Klayman reports on CEO John Ricitiello making it clear at a media summit that the brand is nice and all, and glad you are making mac-and-cheese and loving it, but uh, you need to win. It's not personal, just business!
"We have no plans to move away from him, but it's a business relationship on the basis of we make the best golf game and he's the best golfer," he added. "Both of those things need to be true in the long run for the partnership to make sense."
And...
"He sort of stuck with us for a very long time and we made great business together," Riccitiello said, "and we're willing to give him the benefit of the doubt for a period of time."
Ah, what a sweetheart! Tiger, you stuck it out with us for a very long time while we tried to get our business going and we'll do the same for you...for a period of time.