Not only is GM's Cadillac sponsoring Doral, but they'll be the "umbrella" sponsor of all WGC events. I'm sure you all know what that means (no more Mercedes courtesy cars!), but just in case...
The World Golf Championships umbrella sponsorship provides Cadillac with a high-profile global marketing platform, including extensive branding and advertising across the four-event global series, as well as opportunities to connect with customers and dealers. Cadillac also will have vehicle display programs at events and throughout the year at Doral Resort, as well as initiate dealer and lead-generation programs.
“The World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac's theme as the New Standard of the World,” said Don Butler, Vice President for Cadillac Marketing. “As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting way to bring golf back to Cadillac."
No honorary chairmanship for Barack Obama for saving the auto manufacturer so GM could replenish player and television coffers?