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Friday
Oct212011

Chubby Wonders Aloud If Blame Lies With Caroline

Derek Lawrenson gets Chubby Chandler on the phone and after a few more hours (and perhaps a wee nip or two), he opened up about Rory McIlroy's shock firing of the famous manager.

‘I don’t know whether it was his girlfriend (world No 1 tennis player Caroline Wozniacki) getting in his ear or someone else but I thought we were doing a pretty good job, to be honest, and I think that’s how the outside world saw it,’ said Chandler.

McIlroy made it clear that is not how he saw it in a face-to-face with Chandler six weeks ago.

‘We sat down and he said he was not happy with his brand, sponsors,  website or his public relations image,’ said Chandler.

Well that must make his current sponsors feel great about signing six-figure checks!

Speaking of the website, as of Friday night there wasn't one! The ISM IT department wasted no time taking that down. Who says ISM isn't responsive and agile!

And there was this speculation from Chubby where it appears we may have ego conflict here. Shocking, I know...

‘Maybe there was nothing more to this than Rory wanting to join his great mate G-Mac,’ said Chandler while sounding like he didn’t believe a word of it.

Was Chandler a victim of his own success? That’s another theory. After Schwartzel, McIlroy and Clarke won their majors, journalists started talking about the possibility of a ‘Chubby Slam’ at the US PGA in August. The personable Chandler did a few interviews and became a big talking point in his own right.

‘I don’t know if Rory didn’t like that but he referred to me as a “celebrity manager” a couple of times, which I thought was an odd thing to say,’ said Chandler.

I think we have our answer!

Brian Keogh reflects on the turmoil and also sheds some light on McIlroy's new 10-percenter.

But that won’t bother Horizon, which has been quietly making a name for itself since it signed McIlroy’s close friend Graeme McDowell from Chandler’s ISM group in 2007 and Ross Fisher from management giants IMG in March 2009.

Founded on the strength of a re-mortgaged home in 2005 and boosted by outside investment four years ago, many will raise doubts over the ability of Conor Ridge’s six-year old company to after the affairs of one of sports most marketable assets. But McIlroy has seen at close hand what Horizon has done for McDowell.

Similar fears were raised for McDowell’s future when he left Chandler as a frustrated and disillusioned player four years ago (“Let’s see how many deals he gets” was one reaction from ISM people.) Yet the sponsorship deals have rolled in without too much difficulty. McDowell won twice with ISM. With Horizon he has six wins, including the 2010 US Open, not to mention two Ryder Cup appearances and new deals with a string of blue chip sponsors.

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Reader Comments (31)

Perhaps Chubby should wonder more about the 4 million plus "loan" as being a pretty good reason to jump ship, rather than blame it on the squeeze.
Let it and him go Chubby, or you'll start to look like a woman scorned.
10.22.2011 | Unregistered Commentermetro18
If McIlroy's ego was discomforted by his agent's public profile, Chandler is showing Rory he made the right decision. Is there a media outlet Chubby hasn't told his tale of woe? I can't wait for Tuesday's Martha Stewart show; she and Chubby will talk about his loss and make a smart Thanksgiving centerpiece.
10.22.2011 | Unregistered CommenterTwoNuse
I'm beginning to wonder if I quite like Rory McIlroy. Like most people, I was impressed by his graceful reaction to the Masters meltdown -- it did show maturity and reason. But there seem to have been one occasion after another where one is making excuses for his behaviour, mostly ascribing various ill-judged remarks or activities to his youth. That's fair enough, I guess. And yet...there is a continuing pattern of selfishness and thoughtlessness and egoism that is beginning to rankle just a little. Too early in his career for a considered position, but his rather arrogant facial expressions, which have long annoyed me, had better be backed up by play and maybe a better attitude when things are not necessarily going his way.

His separation from Chandler is hardly a world-shaking matter, and yet...just back from China, with Lee Westwood along (whom Chandler identified in the Yocom article as a real friend -- did he somehow seem just that much more interested in the probably much more interesting Westwood than he did in the young pretender?) Now that, it would seem to me, might be enough to tip young Rory over the edge -- he can hardly complain about the sponsorships and media attention and opportunities he has received while in the Chandler stable.

We'll see.
10.22.2011 | Unregistered CommenterKCMG
KCMG. Chubby knew what was going to happen long before China.
China was bought and paid for long before they started "talking" and McIlroy was committed, so he had to go. Chubby is doing what he has always done with great aplomb - he's spinning it.
Els has pulled the pin too. More to come and one has to wonder the real reason behind all this. "Something is rotten in the State of Denmark."
10.22.2011 | Unregistered Commentermetro18
Ernie dumped Chubby, too, so maybe something's awry in that camp. I'm not sure it's as flush with cash as people think. Also, Rory's not a drinker/gambler/party guy, so maybe ISM never was a good cultural fit. I thought the tone of Westwood's comments at Congressional - "let's see how he does under pressure" - betrayed tension between them, too.

On the other side of the coin, Rory's 22 and a little flighty. He dumped his childhood girlfriend, then decides he can't live without her, then dumps her again, then takes up with the tennis queen. What Rory wants, Rory gets ...
10.22.2011 | Unregistered CommenterAK47
Golf is getting to be like other professional sports with agents arranging excessive endorsement contracts for their clients. All that does is drive up the cost of products and equipment for those who play the game. I can't imagine anyone basing a purchase on anything just because a celebrity/pro gets six figures to put their name on it. For enough money, pro golfers will jump from one brand to another in a heartbeat, apparently just like they change caddies and agents.
10.22.2011 | Unregistered Commenterdivotmax
Rory is not marketable. Pretty simple, no? If companies wanted to throw money at h, I'm sure they could have found a way to do so by now.
10.22.2011 | Unregistered CommenterDsl
I really like the way your write your column. "Who says ISM isn't responsive and agile!" made my morning.
10.22.2011 | Unregistered CommenterDanielle
Chubby has a huge ego and wants attention. Rory has a huge ego and wants attention (so do Lee and Darren and Tiger and Phil). Most people in big time sports who are at the top of their profession are like this. Kaymer fires his caddy every year, Tiger fired "Fluff", Phil has fired coaches, Rory fired Chubby, and over the years he will fire others.

One is even more likely to be fired if you hooked up with the person when they were a teenager. I think transitioning from a relationship with a kid with a lot to prove, to an adult who has had success when both people have huge ego's is insanely difficult, no matter how much success they've had together (my 2 cents this is what happened with Tiger and Butch) . It's nobody's fault but rather inevitable when large egos get involved. But lets not pretend that Rory somehow doesn't have an ego, of course he does.
10.22.2011 | Unregistered Commenterelf
Soap opera!
10.22.2011 | Unregistered CommenterIvan Morris
A golfer works to attain the highest honors in a sport where players always fight against obscurity and said player has to worry about his manager becoming a celebrity while, at the same time, said celebrity manager sells his stake in the firm that reps the player.

Add to it, an Englishman is receiving too much shine for the sweat of his two Irishmen.

So that RMc could find a home with a couple of fellow Irishmen, free of celebrity manager distraction is too sweet a setup to deny.
10.22.2011 | Unregistered CommenterDG
Rory's contracts are all "old". Where's the BIG money that should've come with the US Open win. I think this is what firing Chubby's all about.
10.22.2011 | Unregistered CommenterKelpie
Rory is rolling in dough. Perhaps he thinks he should already have gained as much as Woods. Maybe if his 2012 is Woods' 2000 -- but then again, it took Woods a few years and a swing change to get there.

McIlroy has talent, incontestably, and possibly the best of those coming up. But all the things they say regarding Woods -- the fields are deeper now -- affect ALL the players, not just him. Has Rory so far aced the fields around him since his first major? There are a lot of guys out there with a major victory. How is it he is feeling so anointed?

Let's see what becomes of him. Right now, all I see is attitude. As with Woods, backed up with talent. But we need a little reinforcement before he becomes the next "chosen one."
10.22.2011 | Unregistered CommenterKCMG
Let's call this what it is. Chubby has spent equal, if not more, effort publicizing himself as he has has his stable. Everything his players have done has been directly attributable to him based on his spin. One would think they are managing his career and working to raise his profile, not the other way around. Additionally, Chubby would seem to be pushing his agenda of a Dominant European Tour at the expense of his players. The big money is based on FAME in America but Chandler wants to keep them out of here. So, Rory moves on. So has Ernie. So has G-Mac.
Of course Westwood stays. He's a paper tiger who under Chubby has flourished running around the globe chasing easy fields to boost a questionable ranking. Rory doesn't need to do that. Nothing bizarre about his decision at all. BUT, Chubby wants us all to think this is a brash act by a capricious 22 year old and there are plenty who are willing to dizzy themselves in his spin.
10.22.2011 | Unregistered CommenterMonkeyNaut
Kelpie,

Where's the BIG money? Are you kidding? He just signed a multi year deal with Santander worth ten million pounds, which is what, 15 million bucks?

That's fairly large, I'd say.

For those who don't know, Santander is the fifth biggest retail bank in UK.
10.22.2011 | Unregistered CommenterChina
You know who the Santander Chairman's son-in-law was?
10.22.2011 | Unregistered CommenterDel the Funk
As I have suggested, Rory has hardly been badly done by. If he wants a change, or has issues with Chandler, fair enough. But there is a distinct aroma of arrogance and egoism to this change, and I am not sure Chubbers is wrong about the influence of the momentarily famous girlfriend.

Meanwhile, let's see if he is more than a one-hot wonder. Charl Schwartzel has as many majors as he does. So do a ton of other people. Maybe Rory is special. But he begins to make the younger Woods look humble, not something that often comes to mind.
10.23.2011 | Unregistered CommenterKCMG
I don't understand why changing agents has the 'distinct aroma of arrogance and egoism'. Should McIlroy forever be wedded to Team ISM because he started his career with the agency (as if no other agency would have taken the 17 year old as a client)?

McIlroy owes ISM nothing. Any debt he might owe for the professional guidance was paid in full by the commissions received and the prestige being connected to a major championship winner (something Chandler leveraged for all it was worth).
10.23.2011 | Unregistered CommenterTwoNuse
TwoNuse. Well said!
10.23.2011 | Unregistered Commentermetro18
The 8 figure deal with Santander doesn't sound like too bad a piece of work from ISM.
There will be more to this than meets the eye and my guess is that Rory doesn't like the advice he's getting from Chubby/Clarke/ Westwood and he thinks he knows best-only time will tell.
It's easy to criticise Chubby but its worth remembering that he started the business from zero and ended up with one of the finest 'stables' of professional sportsmen in the world-no mean feat.He's far from being the first celebrity manager-ok he had the big 3-but I don't remember Mark McCormack being much of a shrinking violet!
10.23.2011 | Unregistered Commenterchico
@del.....Seve
10.23.2011 | Unregistered CommenterMoi
I said he was entitled to change agents. It's just something about the style of this one that catches in my nostrils. But I have to admit,l I have not found Rory a particularly attractive figure since he began his march to dominance -- despite genuinely admiring how he handled himself aster the Masters. It's just something about his cock-o'-the-walk demeanour and his eternal smirk.

And perhaps in the world I live in, there is something a little unattractive about a 22-year-old firing a much older man who has done nothing other than work for his best interests for years. Can we have a little perspective here? He has won precisely twice on the European Tour and, what, once (aside from the US Open, which is one of the two European wins) more in the US.? That's a fine start to a career, and he has placed well in a lot of events, hence his ranking in a period when the spoils are scattered so widely. But he is behaving as if he is the second coming of Woods, and I'm just not sure the evidence is in yet. It looks as if it may come, but golf is a fickle mistress.

He should do well on the PGA Tour. He seems to have a massive sense of entitlement.
10.23.2011 | Unregistered CommenterKCMG
KCMG, I still don't understand where changing agencies speak to 'a massive sense of entitlement'. Did Els suffer from the same massive sense of entitlement when he left ISM? Did McDowell? Or do you have to be in your 30s to make such a decision without your attitude being called into question?

As much as my dislike for Chandler's public campaign to equate everything about American professional golf to rubbish would lead me to believe he was the catalyst for the split, I'd bet it was mainly because McIlroy will be joining the US Tour is looking for representation that has more contacts and history of success in the states.

Speaking of distaste for the way Chandler does things, is there any more obviously emasculating attempt to tear down Rory for his choice that to say his girlfriend made him do it (I guess it beats saying the 2010 US Open Champion and former ISM client got into his ear)? If Rory doesn't make the right choice all the time, (and by the way, we've heard nothing from Team McIlroy about the split but a thanks for the memories PR quote) he is 22. What is Chandler's excuse?
10.23.2011 | Unregistered CommenterTwoNuse
Beginning to think KCMG is really McIlroy Ex Holly Sweeney.
Waiting for Scooby Doo to pull that mask off.
10.23.2011 | Unregistered CommenterMonkeyNaut
The argument for an agency with more US interests makes the best sense so far. Of course it was only a year ago that Rory was not that interested in the US. I guess at his age changing your mind is fine.

I don't think Els was with ISM that long -- seems only a year or so ago he joined them. He, too, has been concentrating his efforts stateside especially since his son;s autism was announced, as he thinks there will be better treatment there for Ben. So once again, perhaps an agency more active in the US is the determinant.

P.S. Not Holly Sweeney.
10.23.2011 | Unregistered CommenterKCMG
A year ago Rory's ill-advised decision to avoid the cash laden US tour was no doubt influenced by Chubby Chandler. The decision to leave makes more and more sense. But we can always dismiss it as youthful capriciousness, if we want to just malign the kid for sport.
10.23.2011 | Unregistered Commentermonkeynaut
Horizon is a small based in Dublin right ? Why are they supposed to me more suitable for the US than a much bigger alrady international company based in the UK ?
10.24.2011 | Unregistered Commenterdavid
DSL - What ???????

Do you have any idea what he's making in endorsements already? Not marketable??? what are you smoking????
10.24.2011 | Unregistered CommenterPress Agent
Well, aren't we here discussing the fact that he's unhappy with his endorsements? Obviously, he thinks he should be getting more. I'm here to say he ain't getting more because he's not currently the product that the big athletic sponsors are looking for. IE: he's not marketable. He's not likable, except to the longtime core fans around here and journalists and tennis players.

He's sponsored by a bank. Good for him. He's also sponsored by some symbol on his shirt/hat (?) that looks like maybe a resort or vacation destination or something. They pay him well, but I bet he wants the big ones: shoe, drink, fast food, etc and he's just not that guy. Sorry, but that seems fairly obvious at this point. You win the US Open and get a bank sponsor? The agent can't be the only reason for that, is what I'm saying. It's also him.
10.24.2011 | Unregistered Commenterdsl
We'll agree to disagree. The tidal wave of media and industry love that McIlroy experienced after his major win was second only to he who used to walk across the water.

Here is a link to a story from June of 2011 that suggests Rory could eclipse Tigers earnings from endorsements:
http://www.hollywoodreporter.com/news/rory-mcilroy-could-rival-tiger-203696

From visible logos etc, here is my list of his endorsements:

Jumeirah - very high-end resort company, must the be symbol you are referring to. When he showed up with this endorsement a while back, I knew he had hit the big leagues.
Oakley - clothing and eyewear.
Santander - one of the world's largest banks, also one of the sponsors of the Ferrari F1 Team - the most expensive sport on the face of the planet.

It doesn't get much bigger than that. Fast food?? what are you talking about ?
10.24.2011 | Unregistered CommenterPress Agent
He also has Audemars Piguet. A lot of the elite athletes prefer associations like this to those with ops like fast food.

He might be interested in a car contract.

And who knows how long Tiger's contract with that Japanese version of Vicks' Vapo-Rub will last? They might be looking soon.
10.24.2011 | Unregistered CommenterKCMG

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