The Tour Championship brings PGA Tour Commissioner Tim Finchem's annual
state of the Tour press conference where we learn which of the lastest
CEO/MBA buzzwords he's using. Last year it was platform, this year it's
momentum.
"This discussion is going to be largely about momentum," Finchem
told the assembled throng of Darwins and Longhursts. "We think we have
momentum in the competition area and momentum in sponsorship, momentum
in the area of the TOUR and charity dollars and really every facet, and
I'd like to go through all that."
The Commish tells the East
Lake feel good story again, because there you just can't milk that one
enough. (A link will be posted when its available.)
And of course, the Champions Tour is in great shape...
"We've had in excess of ten percent increase in galleries, the closest
race in the four-year history of the Schwab Cup. We had 20 different
players win. Craig Stadler had an outstanding year, Mark McNulty, who
is going to be a great addition to that Tour had a great start as a
rookie, and I think that tour has really hit a stride, continues to
grow, has solid sponsorship for the future, and we're delighted with
the pace and the momentum of that tour, as well."
What is the Schwab Cup anyway?
Well, it was another great year for charity, where tournament operators
made donations and the Tour takes credit for all the giving.
"Another record year this year will be over $85 million in charitable
giving, and I think the important thing to recognize about giving back
is that -- not just the number, although toward the end of '05 or early
'06 we will be approaching the $1 billion mark and we will probably
begin to focus on that as an objective as we get into the first quarter
next year."
In the image department, "both from the
standpoint of the sport itself and the players who play it, and the
data that we put together this year, we're in the 93-94 percentile
among Americans over the age of 12 who have a very positive attitude
toward the image of the PGA TOUR and its players, and 18 to 20
percentile above the next highest sport among Americans who believe
that PGA TOUR players are appropriate role models for their kids."
Oh and of course he went on to say it's a multiculturally diverse fan
base. (No truth to the rumor that at this point, paramedics had to
treat a writer who injured his eye in a deep eye-roll).
And
then there was this gem of MBAspeak: "Our tournaments have set records
for overall financial performance, net financial performance, work in
terms of staging the tournaments, improving the communication with the
communication where we play, integrating the communities from a
marketing standpoint. We're very pleased with the momentum that our
tournaments have in the markets where we play."
But enough nonsense, because Finchem addressed the ball issue and made some interesting comments.
We continue to believe for two years that it's important that the USGA
move forward and complete the research necessary to determine what
options are available to us if we were to determine at some point in
the future that it was important to make a change with the golf ball;
that is to say, deaden the golf ball, bring the distance back, regulate
it back, what are those options that are available to us? How do the
various options impact players at this level competitively? And based
on that, what options we'd want to choose.
The reason for
that is that if we get to a point where we are concerned about some of
the older golf courses and we think an adjustment should be made, it
may be a situation where we don't want to wait three or four years to
do research and haggle about what options or option we would go to. We
are pleased that in this area, again, the United States Golf
Association has expended and is expending significant resources in this
particular area, and we anticipate that at the end of next year or so,
they will conclude their work, and we are very much abreast of the work
that they're doing in terms of giving us and providing us options.
This would seem to confirm that the USGA is playing with "regulated
ball" possibilities internally, something vehemently denied when Frank
Hannigan wrote about it earlier this year on golfobserver.com.
Finchem is asked three questions about the distance issue and offers
some interesting comments in between relentless plugs for Shotlink.
Finally, he touches on the Champions Tour cart issue before Bob Combs disrupts the uh, momentum, of the press conference.