BusinessWeek On State of Golf Biz

BusinessWeek On State of Golf Biz
December 6, 2004

Here’s the type of shallow golf business commentary that you’d expect from BusinessWeek.

“There are plenty of steps golf could take to expand the game. For starters, the bluecoats at the U.S. Golf Assn. (USGA) and Britain's Royal & Ancient Golf Club -- the two governing bodies -- need to lighten up about new equipment technology.”

Uh, they’ve done that. Granted, it was by accident. But it hasn’t helped.

The column is salvaged by some more practical solutions from M.G. Orender on alternative facilities, and his quote will comfort MBA's: "We have to package our product differently."