Solid Masters Ratings

Up 1% despite Easter Sunday. Just what the committee needs...encouragement that people enjoyed that kind of golf... 

CBS SPORTS’ RATINGS RISE FOR COVERAGE OF MASTERS® FINAL ROUND

CBS Sports’ coverage of the 2007 Mastersâ on Easter Sunday, April 8, in which Zach Johnson won an improbable green jacket, earned an average overnight household rating/share of 9.1/21 in the metered markets.  This year’s final-round rating/share was up 1% from last year’s 9.0/19 when Phil Mickelson won his second Masters title.  It was also was up 25% from the last time the final round was played on Easter Sunday in 2004 (7.3/18), when Mickelson won his first green jacket and first career major title.

CBS Sports’ final-round coverage of the Masters peaked with a rating/share of 11.2/24 from 6:00-6:30 PM, ET.

This year’s final-round coverage of the Masters was higher rated than any of the other final rounds of golf’s majors in 2006: +82% higher than the 2006 British Open final round (5.0/14); +78% higher than the 2006 U.S. Open final round (5.1/12); and +26% higher than the 2006 PGA Championship final round (7.2/16).

CBS Sports’ coverage of the 2007 Masters on Saturday, April 7 earned an overnight metered market rating/share of 6.1/13, up 20% from last year’s Saturday third-round coverage which earned a  5.1/11.

This year’s 6.1/13 rating for third-round coverage of the Masters is the highest overnight metered market rating/share since a 6.2/14 in 2003.

Comments

[Lynn S.]

The second number is the share. Notice it is up just a bit when compared to previous Masters numbers. The weather around the country was pretty bad over the weekend, thus a lot more people watching TV than normal.

[RM]

Judging from our Easter family gathering of 30+, this Masters was a huge hit. Along with the men and boys glued to the TV, we had everything from teenage girls to a great-grandmother glued to the TV. And with so many different players in the hunt, it really was great theater. Although I agree with most (if not all) of the recent criticisms of Augusta and that Saturday's round was a farce, all in all I believe that Sunday was another great Masters finish...and a good day for golf in general. Can't wait for Oakmont.

[the village idiot]

another way to look at it would be this: with Tiger in the hunt, the numbers should have been bigger. Easter numbers are generally a little lower, but the bad weather across the country probably offset that. there is as much reason to look at small increase as a failure rather than a success....