Twitter: GeoffShac
  • The 1997 Masters: My Story
    The 1997 Masters: My Story
    by Tiger Woods
  • The First Major: The Inside Story of the 2016 Ryder Cup
    The First Major: The Inside Story of the 2016 Ryder Cup
    by John Feinstein
  • Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
    Tommy's Honor: The Story of Old Tom Morris and Young Tom Morris, Golf's Founding Father and Son
    by Kevin Cook
  • Playing Through: Modern Golf's Most Iconic Players and Moments
    Playing Through: Modern Golf's Most Iconic Players and Moments
    by Jim Moriarty
  • His Ownself: A Semi-Memoir (Anchor Sports)
    His Ownself: A Semi-Memoir (Anchor Sports)
    by Dan Jenkins
  • The Captain Myth: The Ryder Cup and Sport's Great Leadership Delusion
    The Captain Myth: The Ryder Cup and Sport's Great Leadership Delusion
    by Richard Gillis
  • The Ryder Cup: Golf's Grandest Event – A Complete History
    The Ryder Cup: Golf's Grandest Event – A Complete History
    by Martin Davis
  • Harvey Penick: The Life and Wisdom of the Man Who Wrote the Book on Golf
    Harvey Penick: The Life and Wisdom of the Man Who Wrote the Book on Golf
    by Kevin Robbins
  • Grounds for Golf: The History and Fundamentals of Golf Course Design
    Grounds for Golf: The History and Fundamentals of Golf Course Design
    by Geoff Shackelford
  • The Art of Golf Design
    The Art of Golf Design
    by Michael Miller, Geoff Shackelford
  • The Future of Golf: How Golf Lost Its Way and How to Get It Back
    The Future of Golf: How Golf Lost Its Way and How to Get It Back
    by Geoff Shackelford
  • Lines of Charm: Brilliant and Irreverent Quotes, Notes, and Anecdotes from Golf's Golden Age Architects
    Lines of Charm: Brilliant and Irreverent Quotes, Notes, and Anecdotes from Golf's Golden Age Architects
    Sports Media Group
  • Alister MacKenzie's Cypress Point Club
    Alister MacKenzie's Cypress Point Club
    by Geoff Shackelford
  • The Golden Age of Golf Design
    The Golden Age of Golf Design
    by Geoff Shackelford
  • Masters of the Links: Essays on the Art of Golf and Course Design
    Masters of the Links: Essays on the Art of Golf and Course Design
    Sleeping Bear Press
  • The Good Doctor Returns: A Novel
    The Good Doctor Returns: A Novel
    by Geoff Shackelford
  • The Captain: George C. Thomas Jr. and His Golf Architecture
    The Captain: George C. Thomas Jr. and His Golf Architecture
    by Geoff Shackelford
« PGA Of America Wants To Have More People Outside Ryder Cup Ropes Than Inside | Main | Surveys: R&A Pace Of Play, Possible Golf Media Down The Road? »
Tuesday
Oct072014

Nike Golf CEO Cindy Davis Retiring At 52

The highly competent if not overly-dynamic Cindy Davis announced her retirement at 52 from Nike Golf, where she's been since 2008.

David Dusek's report includes this corporate spin:

Jayme Martin, the vice president and general manager of Nike Global Categories, said, “We thank Cindy for her leadership throughout the years as she has led the development and growth of Nike Golf Business worldwide. Under Cindy’s direction, Nike Golf has steadily delivered profitable growth year after year since 2009.”

Mike Stachura notes in his item that Davis was the "first woman to be named president of a major golf equipment company and still the highest ranking female executive in the game."

Golf was recently singled out in news stories like this one about Nike's robust quarter for being the only sports because the "Action Sports" category not showing all-vital, life-essential growth. Forbes just named Nike the top brand in sports.

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (7)

Hit one of their VRX drivers recently and was more impressed than I thought I would be.

Difficult to go wrong when yur modus operandi is to just outspend everyone else to get the worlds best.

Would be interesting to see what % of Nike golfers have won majors compared to others.
10.7.2014 | Unregistered CommenterCenter Cut
I don't recall a lot of criticism of Rory's Nike equipment now that he has gotten two more majors with the Nike stuff. Talk about guilty by association. People hated Woods so much that anything having to do with him is up for criticism and ridicule. And don't side step by saying that Rory's criticism was for changing equipment, the criticism was directed specifically at Nike. Don't get me wrong, I'm not defending Nike golf equipment, I'm just saying that a great golfer was being criticized by a bunch of sofa riding hacks for his equipment choice simply because they came from the same company that is associated with Woods. He'd still have won had he gone with Callaway and I'm sure there would be a lot less criticism at that time.
10.7.2014 | Unregistered Commenternguyenvuminh
New vapor line is impressive but that swoosh on driver crown is a big bummer.
10.7.2014 | Unregistered CommenterVwa3v60golferrr
Wait a minute. We are supposed to retire at 52? Must have missed that memo.
10.8.2014 | Unregistered CommenterKLG
@CenterCut - Just found this blurb about Nike-equipped major winners under Cindy Davis' watch, which would be from 2008. I'm sure DTF can do the stats work over a longer period.

"...Since 2008, the year Davis took over, Nike staffers have won more majors than any other company with seven. The list includes Trevor Immelman (2008 Masters), Woods (2008 U.S. Open), Lucas Glover (2009 U.S. Open), Stewart Cink (2009 British Open), Charl Schwartzel (2011 Masters), McIlroy (2014 British, 2014 PGA Championship)... - courtesy of an article from Golf Digest
10.8.2014 | Unregistered Commenternguyenvuminh
What's next for a 52-year-old retiree, with corporate business credibility and a no-doubt, tidy golf game?
10.8.2014 | Unregistered CommenterMike T.
Is she single?
10.8.2014 | Unregistered CommenterAG

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.