PGA Tour Tweet Says Amateur Golf Hopeless, Bowditch Pounces

I know the millennials are poorer than their parents and that cute Tweets are a source of important distraction from reality.

Also, as part of its efforts to get younger and clickier, the PGA Tour Twitter account has gone all in on relentless filling up your feed no matter how banal the topic. Sometimes, they share helpful highlights and news of a #59watch, but, sometimes, the misfires that have to be called out by their own adult members.

Like Steven Bowditch in glorious fashion. On a television image of a dog surfing that needed no context.

The Tweet in question now sleeps with Luca Brazi, but mercifully, screen grabs are our friends:

Comments

[Bedard]

I hate stories like this. One ill-chosen tweet from a single underpaid, probably inexperienced, employee, and the "gotcha" predators pounce. Will the kid lose his job over it? Possibly. The predators, ever watchful, can only hope.

[Alec]

Refreshingly honest, I dig it

[DJ, no, not that DJ]

Maybe amateurs suffer from LOFT but whomever is driving the Twitter bus at PGA Tour is just stupid. LOFT can be fixed, stupid, not so much.

[Don]

Just trying to compete with the jokers on twitter. Not as easy as it looks.

While we're at it the best golfer is the one who's the most fun to play with.

[Dan H.]

Hmm. Bob Jones (yes, that Bob Jones of Augusta and many majors fame) would disagree.

What a piece of crock. Whomever wrote this should get a different job Tuesday AM. Or be canned.

[Bern Hoygen]

Thing is, the TOUR twitterer is correct.

[John]

Insulting your customers is an interesting business strategy.

[Tremendous Slouch]

Overrated, unfunny post from the failing PGA Tour. Sad!

[Johnny L]

Your headline is fabricated and clearly intended to provoke chatter about something that didn't even happen. Where is your journalistic integrity? The PGA tour did not call amateur golf hopeless; that is how you received it. Perhaps someone is projecting his own thoughts on that one...I mean, in the spirit of calling people out, you insult millennials at the very beginning of your post, which for many of your readers, including myself, discredits anything you say after. As an amateur "weekend" golfer I found the tweet amusing, but I also can understand that there are many golfers classified as "amateur" that may have had their feelings hurt. To those golfers I say, it was a joke, and it wasn't meant for you anyways. And to the people wanting blood over this tweet, don't worry, karma is coming... it's coming for you. The PGA tour employs humans I presume. So mistakes happen. Get over it.

[Feenmsheen]

People still tweet?

[DavidC]

I had to unfollow the tour twitter account because of crap like this. Who are they trying to cater to? It's embarrassing.

[Geoff]

Johnny,
If I can't pick on millennials, then what do I have?

Seriously, I'm sorry you found this to be a mistake and appreciate your comments. Perhaps you don't know that the PGA Tour sees itself as a media organization these days, and putting out gibberish like this Tweet is either the product of (A) having pushed out experienced writers for GIF-creating and inexperienced folks pressured to push out content, or, (B) just an overall decision that the product they cover isn't interesting enough without pushing the boundaries of taste and sophistication.

Either way, I found it a sad low and worthy of pointing out, especially given the humorous reply from Bowditch. Given that PGA Tour players were calling them out (John Peterson as well), I suspect the "membership" may ultimately express concerns about the direction the tour is taking their social media.

[Mustard]

When did Golf Digest take over the PGA Tour Twitter account?

[OB]

I just looked at their feed and the coverage of Spieth and Smylie hitting the beach Fire Island style got as much coverage of a player shooting 59. That is sad.

[LA John]

PGA Tour unfollowed on twitter when I saw that show up yesterday morning.

I'm waiting for NASCAR to tell its patrons that they shouldn't be behind the wheel (and maybe they shouldn't, but at least there is a licensing process).

[i was gone now I am back and you still hate me]

PGA tour should work on their Apple TV app. It's horrible.

[Jimothy]

+1 Tremendous Slouch. Bravo, sir!