Not As Painful As You'd Might Think: 2017 In Golf Social Media

Wading through the year in social media is no small (or necessarily fun) task, particularly given how many postings don't age well.

Mercifully for us, Golfweek's Kevin Casey takes on the task and only subjects us to one Discover Land Championship Presented by Casamigos embed. 

Obviously some posts were marketing driven or designed to go viral, particularly those from the European Tour. But it's also fascinating how many broke news. I can't say that's a good or bad trend given that players gave us in the media something to work with.