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Friday
Jan192018

PGA Tour: New Foster-Designed Headquarters "Echoes the Iconic Island Green 17th hole at THE PLAYERS Stadium Course"

Nick Mafi in Architectural Digest got the head start on this story (thanks reader Tim), but plans have been revealed for a PGA Tour headquarters rebuild. The 187,000 square feet of space will replace the current collection of buildings and put Taj Tim to shame as the largest building on PGA Tour Boulevard.

From Mafi's story detailing the Foster + Partners--Apple Park architects--design for the PGA Tour:

The new, 187,000-square-foot structure will feature a clean, minimalist aesthetic, which makes the reflection off the surrounding natural lake all the more powerful, as it echoes the iconic Island Green 17th hole at THE PLAYERS Stadium Course (an instantly recognizable setting for any golf lover). Narrow pillars support an overlay, which will allow employees to enjoy the outdoors even during inclement weather.

Good news smokers!

Floor-to-ceiling windows spread across each of the three floors in the building, not only allowing an ample amount of natural light into the building, but also blurring the distinction between indoors and out. "Inspired by the lush greenery of TPC Sawgrass and the beautiful Floridian light, the new PGA TOUR headquarters is designed as an extension of its surrounding landscape," said Nigel Dancey, head of studio at Foster + Partners. The interior of the new headquarters will feature an open layout, which promotes a non-hierarchical identity, as well as ample space for informal group collaborations.

Does this mean Jay Monahan will be working from a cubicle, too?

Here is the full press release:

PGA TOUR announces details of new global home
with Florida Governor Rick Scott

Officials reveal first set of renderings and highlight company’s
state and local economic impact

PONTE VEDRA BEACH, FLORIDA – During a special presentation today at TPC Sawgrass, the PGA TOUR unveiled plans for its expansive new global home, which will consolidate area employees under one roof in Ponte Vedra Beach. Commissioner Jay Monahan made the announcement with Florida Governor Rick Scott, highlighting the PGA TOUR’s long-standing commitment to Northeast Florida and the positive economic impact it has and will continue to make in St. Johns County.

The new 187,000 square-foot headquarters, which is expected to be completed in 2020, will be located on a portion of the TOUR’s existing property on County Road 210 and surrounded by a large freshwater lake, echoing the iconic ‘Island Green’ 17th hole from THE PLAYERS Stadium Course at TPC Sawgrass. Designed by acclaimed London-based architectural firm Foster + Partners, the state-of-the-art building will house the more than 750 employees who currently occupy 17 buildings throughout the area, with the capacity to accommodate several hundred more. According to Foster + Partners, the design embraces new ways of working and collaboration for the PGA TOUR, as it responds to changing media landscapes and audiences in the future.

“We are excited for the opportunity to continue to grow in St. Johns County and believe the PGA TOUR’s new home will be a sense of pride for the entire area and state of Florida, while allowing us to become more efficient in the way we communicate, collaborate and operate as an organization,” Monahan said. “Although we have a growing international presence with offices and tournaments around the world, the PGA TOUR and our employees are very proud to be active members of The First Coast and Ponte Vedra Beach community, and call this area home.”

Melissa Glasgow, Director of Economic Development for St. Johns County said, “Golf is woven into the very fabric of our community, and having the world-renowned PGA TOUR headquartered here only serves to strengthen that bond. As the largest corporate headquarters in St. Johns County, the TOUR project represents an innovative public-private partnership that will generate extraordinary long-term benefits. We thank the TOUR for their continued investment in our community.”

The PGA TOUR moved to Ponte Vedra Beach from Washington, D.C., in the late 1970s with three employees who occupied a house in the Players Club development in Sawgrass. As the TOUR grew, it built the West Building, then the East Building – located at the entrance to TPC Sawgrass – that have served as the TOUR’s primary offices for more than 30 years. Continued growth has forced expansion to multiple buildings throughout Ponte Vedra Beach and St. Augustine.

Florida Governor Rick Scott said, “I am proud to announce the PGA TOUR has chosen Ponte Vedra Beach for their new global headquarters and the creation of 300 new jobs. While this global company could have invested in any other state, they ultimately decided that Florida was the best location to grow their business and create new opportunities for our families. Our work to cut taxes and reduce burdensome regulations is helping Florida compete for these important jobs wins. I look forward to seeing the PGA TOUR’s continued success in Florida – the golf capital of the world.”

Monahan revealed the first set of renderings of the TOUR’s new global home via a video documentary. Foster + Partners describes the global home as being a pair of parallel three-story bays flanking a collaborative atrium. The glazed façades and atrium fill the building with natural light, also allowing for views out to the surrounding landscape throughout the structure. Underscoring the sustainable focus of the project, the building is targeting a LEED Gold rating. The roof has five large skylights that bring natural light into the building, and it is also envisioned that the roof will accommodate a series of photovoltaic panels that will support the building’s energy needs.

Nigel Dancey, Head of Studio, Foster + Partners, said, “Inspired by the lush greenery of TPC Sawgrass and the beautiful Floridian light, the new PGA TOUR headquarters is designed as an extension of its surrounding landscape. As the Global Home of the PGA TOUR brings the organization under one roof for the first time in decades, it signifies the progressive spirit of the TOUR.”

The two building bays will be connected by 20-foot-wide bridges that encourage chance meetings and allow for informal gatherings along the edges, without impeding the flow of people. Similar flexible workspaces are located on the wide terraces along the atrium and the far ends of the building on the upper floor, catering to the need for flexible workspaces to support an increasingly mobile workforce.

“As we strive to reach an increasingly diverse, more global fanbase and position the PGA TOUR for future success, we must be equipped to meet the ever-changing landscape in international business, media and technology,” Monahan said. “Moving forward with this beautiful new global home in Ponte Vedra Beach will allow for more creative, efficient collaboration among our staff and partners, and will set us on the right path toward achieving our goals as an organization.”

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Reader Comments (24)

Unfortunate
01.19.2018 | Unregistered CommenterJim Beckner
Let the comments flow in: There is nothing more entertaining that hearing comments from lay people on architectural criticism. Tell us how the headquarters should look more like a shack hidden in the dunes of Scotland. While you're at it lets hear your critique of the new Apple headquarters and what is wrong with it too.
01.19.2018 | Unregistered CommenterPress Agent
The building looks fine. But the TOUR-authorized spelling of "TOUR" and "THE PLAYERS" with all capitals remains ridiculous.
01.19.2018 | Unregistered CommenterKevin part deux
Whatever, Press Agent. The building looks good. But "open layout" areas do not work well, except for the hall monitors in the office/lab/studio. And they do not come remotely close to promoting "non-hierarchical identity," unless we are talking in this case about a room full of the 37 VPs in the TOUR leadership. Informal group collaborations? Nonsense.
01.19.2018 | Unregistered CommenterKLG
Who knew that "non-profits" could be so profitable!
01.19.2018 | Unregistered CommenterManku
Notice: Heretofore, any comments regarding building architecture must be examined and approved by poster "Press Agent" before appearing on this site. Please know that despite the fact that Discussion Boards are, in most instances, driven by the OPINION of the writer, no such unqualified judgments will be permitted here.
01.19.2018 | Unregistered CommenterDouble U
Looks very much like a 1963 Motel 6 with a flooded parking lot. NICE!
01.19.2018 | Unregistered CommenterNot-So-Dandy Don
Manku - that's why they have to spend the money on the building, so that there are no profits.
01.19.2018 | Unregistered CommenterCottriab
For those of you who have never been to Sawgrass, the current antiquated, one-story headquarters look like something from the Planet of the Apes set. The original, with Charlton Heston and Roddy McDowell.
01.19.2018 | Unregistered Commentersteve elling
How nemawashi would work for the PGAT if they cared about the elephant in the room killing the quality of their product:

The process involves bringing the dirt (ball) from the new location (PGAT HQ) and introducing it to the tree (players), before the transplant, so the tree can grow accustomed to the new environment (rollback) before it gets there.

I didn't bother including the USGA and R&A. They're too busy scratching their heads over who left the gate open.
01.19.2018 | Unregistered CommenterD. maculata
@Press Agent

Could have been like the 'old shack' behind the 1st Tee on TOC St Andrews - then its not the building, but the people in it that count.
01.19.2018 | Unregistered CommenterTom Morris
To many people stuck in the past. Modern is in .
If your gonna build New from the grow up, tech and modern is it.
I think country clubs should be looking at this as a example.
01.19.2018 | Unregistered CommenterSidvicius
Blahhhhhhhhh. Looks great. Most of Florida architecture looks like some cheap version of a cheap version of some general contractor vision of Florence. I always love armchair architecture critics who live in some suburban sh-hole of Houston thinking they know it all. Blahhhhhhhh you don’t.
01.19.2018 | Unregistered CommenterV60
@Sisvicius

But Country Clubs are not modern, they too are stuck in the past, clearly you seem to agree by your comment 'should be looking at this as an example'.

Forget the past and there is no way forward with knowledge forgotten - just like modern golf with today's golf course designs.
01.19.2018 | Unregistered CommenterTom Morris
@yelling elling,

see comment from @Tom Morris.

who cares?
01.19.2018 | Unregistered Commenterhawking
Finchems greatest legacy for the tour will be the endless slinging of cliche's in every announcement
01.19.2018 | Unregistered CommenterP Thomas
@ Tom

Dont be stuck in the past.
Country clubs today should looking at the modern design. PGAs new home is moving in the right direction.
To many CC looks like your ready to die in, they do not look welcoming or give a sense of excitement.
I would like to see modern public club house.
It gets a little boring looking at cottage looking club house

Yes Tom , I am in my 50's
01.19.2018 | Unregistered CommenterSidvicius
Foster + Partners are already getting negative criticism from APPLE EMPLOYEES who strongly dislike the open arrangement and want their offices back. One high-level engineering team won't relocate and remains at their previous offices. So much for the limey architects.

Pillars in symmetrical rows, flat roofs, window walls everywhere; derivative, rehashed, repeated, copied, and unimaginative. See Farnsworth House, 1945, Mies Van Der Rohe.
01.19.2018 | Unregistered CommenterBunker Dweller
"Dont be stuck in the past.
Country clubs today should looking at the modern design. PGAs new home is moving in the right direction.
To many CC looks like your ready to die in, they do not look welcoming or give a sense of excitement.
I would like to see modern public club house.
It gets a little boring looking at cottage looking club house "

Really? This a function of the mainstream?
01.19.2018 | Unregistered CommenterBlown Away
If Coore and Crenshaw end their lives with a portfolio of constructions as great as Norman Foster's, they would have done well.

Sculpting earth with a Komatsu D61 ain't the same as building the Millau Bridge.
01.20.2018 | Unregistered CommenterCenter Cut
Drunk with power
01.20.2018 | Unregistered Commenterfanofseri
Not a big fan of Norman Foster, but he is damn good. You need more than a shit load of money to employ him.
01.20.2018 | Unregistered CommenterC Cawkus
The Hong Kong and Shanghai Bank in Hong Kong is one of the great buildings of the modern era.
01.21.2018 | Unregistered CommenterV.Lind
Home of a pretty good money launderer to the narcos, too!
01.22.2018 | Unregistered CommenterKLG

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