Ratings, Streaming Minutes Up For Farmers Opening Rounds

From Golf Channel PR:

VIEWERSHIP: RD1 of @FarmersInsOpen yesterday on @GolfChannel earned a .58 Overnight Rtg, the highest RD1 Overnight Rtg on PGA TOUR (excluding majors/Presidents Cup) since 2017 Farmers Insurance Open. Yesterday’s RD1 also saw 3.6 million minutes streamed (+52% vs. RD1 in 2017). pic.twitter.com/56PtR4jQz1

— Golf Channel PR (@GolfChannelPR) January 26, 2018

And for round two:

VIEWERSHIP: RD2 coverage of the @FarmersInsOpen on @GolfChannel earned a .61 Overnight Rtg (+5% vs RD1). Yesterday’s RD2 also saw 3.1 million minutes streamed (+101% vs RD2 in 2016).

— Golf Channel PR (@GolfChannelPR) January 27, 2018

**Third round added, continued the trend:

VIEWERSHIP: RD3 lead-in coverage of @FarmersInsOpen on @GolfChannel earned a .91 Overnight Rtg. Marks highest RD3 lead-in Overnight at Farmers (2009-‘18), & highest on PGA TOUR since Wyndham RD3 in 2015.

— Golf Channel PR (@GolfChannelPR) January 28, 2018

Comments

[Bill Wilson]

According to Sports Media Watch, the first round ratings on Golf Channel were down from last year:

"Tiger’s Torrey Return Down From Last Year
First round coverage of the PGA Tour at Torrey Pines drew 672,000 viewers on Golf Channel Thursday, down 14% from last year (782K) "

source: Nielsen, Inc.

[@Bill Wilson]

#FakeNews

[davidy48]

Bizarre promo by CBS staffer Ian Baker-Finch for Callaway - even Nantz was stunned and didn't know how to respond. Leaving aside the hilarity of the man driven out of the game by driver yips advertising a new driver, surely this crossed every conceivable line ??

[digsouth]

IBF- paid commercial, you can bet on it. ~dig~