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Sunday
Jan282018

Ponte Vedra We Have A Problem: J.B. Holmes Takes 4 Minutes, 10 Seconds To Lay Up When Millions Were Watching

Tim Finchem famously discouraged slow play penalties during his reign as Commissioner. Other than Glen Day in 1995 and an odd slow play stroke penalty at last year's Zurich Classic, the PGA Tour has used a secret fining system to protect player brands and breed a culture of entitlement.

Rarely have things spilled over into as loathsome a display of self-centeredness as J.B. Holmes taking four minutes and 10 seconds to play one shot in the 2018 Farmers Insurance Open final round. He faced a decision of whether to go for the 18th green in two shots or lay-up. Two strokes back and needing eagle to make an eventual playoff, Holmes ultimately chose to lay up and did so terribly.

This nonsense was set against the backdrop of a round already nearing a six-hour pace due to blustery conditions on a firm, fast golf course lined by thick rough. CBS was already running over into their planned Grammy's Red Carpet show, and now facing a decision whether to stay with the golf or go to the Grammy's start at 8 pm ET. To their credit, CBS stayed with the last group completing play, then turned the broadcast over to Golf Channel.

Due to the Grammy's bump, this meant millions were tuning in to watch music's big night and getting a flavor of PGA Tour golf. What they saw was an embarrassment to the sport, a reinforcing of every stereotypical view and a painful product of a Ponte Vedra discouragement of slow play rules enforcement.

There was, however, one positive. Holmes was slammed on social media and some of it is quite entertaining, as this Golfweek roundup shows. Luke Donald excoriated his peer.

While no one wanted to see CBS put in a predicament, television networks have long exhibited ho-hum attitudes about PGA Tour non-enforcement of pace of play. Even known-violators like Holmes, who is inconsistent in his pacing compared to known turtles like Ben Crane or Jason Day, have escaped any significant censure by the PGA Tour thanks to twenty years of enforcement complacency.

To date, new Commissioner Jay Monahan has publicly suggested he does not see slow play as major issue as his counterparts in Europe introduce new rules and even a shot clock tournament. And there certaily are times where an indecisive player on a risk-reward hole makes for dramatic theater. However, when it's a known slow-poke who ultimately doesn't even take the risky shot in hopes of winning, the appearance is dreadful.

Perhaps a Monday phone call to Monahan from CBS Sports head Sean McManus or network honcho Les Moonves will convince the tour it's time to embolden the rules officials to dish out more bad times so that a Holmes-at-Torrey fiasco is never repeated again.

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Reader Comments (48)

I'm so glad to read that J. B. Holmes is getting what he deserves. His actions on the 18th hole were atrocious and, as long as we're bad-mouthing people, the idea that three tour pro's need six hours to play 18-holes of golf is absurd. It looks like the playoff is going to the 5th hole, I'm losing interest and, believe me, very few people watch more televised golf than I do. If you lose me as a viewer, you've really done something special.
01.28.2018 | Unregistered CommenterSchlasser
The European Tour has embraced the Avis "we try harder" tag and over the last 5+ years I find myself watching and DVRing their tourneys much more than the PGA. Slow play is just one element as the ET seems to be actively trying to change formats, styles, etc. in order to court new viewers. Not all of their ideas are winners but it is MUCH more refreshing to watch their attempts than the PGA Tours's status quo and hope mantra.

The fact that you as a tour can allow for a 6 hour round and thus budget almost zero time for a playoff scenario speaks volumes. Maybe the Grammys will spur CBS to make that phone call and then maybe we can get some movement from the Tour because movement certainly isn't happening internally. Hit the Tour in the wallet and maybe they will start to wise up.
01.28.2018 | Unregistered CommenterReGripped
I was shocked to see the players in the play off playing at a nice pace. I timed the lay ups and the wedge shots on the first playoff hole and was presently surprised.

That being said, why was the last holes such a snails pace? Jay, Please, for the love of golf, make these guys play faster.
01.28.2018 | Unregistered Commentermark
I don’t mind seeing a golfer make a decicion. Give me a break guys. They are playing for a lot
of money, lots of drama involved. It’s not a Sunday morning putt. Let these guys take their time.
01.28.2018 | Unregistered CommenterDaniel Vargas
I’m glad I didn’t watch.
01.28.2018 | Unregistered CommenterJorge
That was the most obvious display of selfeshness I have ever seen pllay out on International television. If this doesn't force some change for the better, nothing will.
01.28.2018 | Unregistered CommenterBDF
Equally upsetting to me was this was not a hard decision. He needed a 3. To take over 4 minutes in order to decide to protect a paycheque (which comes mostly from TV rights) was boneheaded to say the least.
01.28.2018 | Unregistered CommenterPJ
The worst thing about JB Holmes mind freeze was that he was 2 back and needed an eagle to get into the playoff. One of the longer hitters on tour, it's alarming that a man who has made millions of dollars on tour decided NOT to try to win. Let me repeat that: HE DECIDED NOT TO GO FOR THE WIN !!!!! WTF. He could have pulled off a remarkable shot that would be remembered. Instead he played safe. What for? Money, FedEx points? Give me a break Holmes. My buddies and I always say "we didn't drive to the course to lay up". I've lost all respect for Holmes and his slow play tendencies but mostly for not going for the chance to win.

New PGA Tour slogan: miss it fast.
01.28.2018 | Unregistered CommenterBluebeach
Big deal. So we had to sit for 4 minutes instead of 1 minute of waiting. 3 minutes of wasted time is not worth a second thought and changed nothing. Life is too short anyway.
01.28.2018 | Unregistered CommenterJoel
Bluebeach, you nailed it. With the money as bloated as it in on tour the incentive to try to win is the lowest it's been in the game's history. It's the primary reason why I find it hard to compare today's players achievements favorably against eras when players needed to go for the win to live a decent life. Results have never been less important, in relation to lifestyle, and yet golf has also never been slower. Of course, instead of acknowledging these problems, as the game shrinks, the powers that be will hope that the man most responsible for ushering in this deadly equation somehow regains his game and his fans save the industry, despite their not sticking around during his downfall.
01.28.2018 | Unregistered CommenterDrBunsenHoneydew
Just ridiculous, they were way behind the group ahead of them as well, this has to be addressed soon, there is no excuse for this snails pace play.
I was glad to see the gallery lay into Holmes on 18, and I abhor people yelling at tourneys
01.28.2018 | Unregistered CommenterBogey
One thing I haven't seen mentioned anywhere but .. I fell is pretty important .. is the concept of going to the Golf Channel for the end. This is ideal in the network's eyes as both visions of television are served. Network programming gets to start .. and the golf audience can watch on.

However, if you look at the latest numbers of people .. most especially young people .. "cutting the cord" meaning deleting the $130 of a cable bill from their life and going to the old stand by antenna if they ever do watch actual television .. then those people are completely out of luck. It would be the worst of the worst to have a nice national network television audience and then .. when the most important part of the tournament comes along .. it disappears.

I'm hoping this new angle on viewership and a network's service to that viewership is considered. Everybody seems to take an inside angle of "ah, it doesn't effect me, what do I care?" but this is a real issue that should be addressed .. or at least considered for the future as this trend continues.

This situation that I speak of was exacerbated by J.B. Holmes pace of play on the back nine.

No other sport cuts away when it reaches the most important part of the game.

Nobody talks about this issue but it is very severe.
01.28.2018 | Unregistered CommenterDD
Alex Noren should have taken whatever the berserk Vikings took and punched Holmes very hard.
01.28.2018 | Unregistered CommenterStephen
In a related note, did Sam Smith win The Masters?

http://expo.advance.net/img/6cb4c54762/width960/e2c_ap_18028845736356.jpg
01.28.2018 | Unregistered CommenterDD
Holmes’ antics prior to the last hole was annoying, Took more “practice swings” than the guy that plays plays 6 rounds a year. His 18th hole brain freeze was criminal.

Hit the effing ball, will ya?
01.29.2018 | Unregistered CommenterLateral Hazard
When all slow play is mocked the way JB was on Twitter, there will be changes.
01.29.2018 | Unregistered CommenterConvert
DD- the broadcast was also available online via streaming. Any cord cutting millennial would be able to make that transition.
01.29.2018 | Unregistered CommenterLong Knocker
So, here are the variables:
* You need to get down in two from 238 yards to have a chance to reach a playoff. Easy, you need to go for it.
* 3-wood goes too far, 4-iron doesn't reach. Easy, hybrid is the only choice.
* The wind is constantly changing, meaning that it's going to change while you're over the ball and while the ball is in the air, too. Easy, you can only make a qualified guess as to how much the wind is going to affect the ball.

There, that took about 10 seconds to compute. WHAT WERE YOU THINKING THE OTHER 4 MINUTES, not counting the time you had while Ryan Palmer was hitting??? I know he's had brain surgery, but I didn't know it was a lobotomy. I am so rooting against this shitkicker every time he tees is up from here on.



4 minutes and 10 seconds to hit a lay-up that a 10-handicaapper would have been disappointed with.
01.29.2018 | Unregistered CommenterHawkeye
The playoff was available for streaming ... if you had a log in and password for streaming it from your cable company. Provided, of course, that you pay for whatever premium tier includes The Golf Channel.
01.29.2018 | Unregistered CommenterDD
Not that it matters, but I watched the playoff for free (cord cutter) on PGATour.com, thanks to a friend who sent an email. Did not need a login dependent on a subscription to a GC-offering plan. The golf was good, and Day seemed to move at least at an armadillo's pace. This might be an option when they resume at 8:00 am PDT?
01.29.2018 | Unregistered CommenterKLG
The pace of play was as disgusting as the music at the Grammy show.
01.29.2018 | Unregistered CommenterGordon
The real problem with switching to TGC is those of us who DVR missed all of the playoff. Which I did!! Still doesn't make me want to watch golf live....though.
01.29.2018 | Unregistered CommenterMarmooskapaul
Not a problem. A few clicks on the 'skip' button on my DVR. I can't imagine that many people watch TV golf live...
01.29.2018 | Unregistered CommenterBud
What makes it even worse is Holmes was intentionally taking a long time to rattle Noren into a possible bad shot, to try to get a weak 2nd place finish. What a lame.
01.29.2018 | Unregistered CommenterStreaky Putter
"I can't imagine that many people watch TV golf live..."

?

It doesn't exist or matter if it doesn't effect me.

Good tip about PGAtour.com.

I had not thought about that and kudos to The Tour for making that publicly available.
01.29.2018 | Unregistered CommenterDD
If that caddie cares so little for the time of millions of other peoples' time, perhaps the Tour should let him wait a while to ply his trade on Tour again. I'd suggest a 3 month suspension for the caddie and a giant fine for Holmes.
01.29.2018 | Unregistered CommenterShivas
The corollary to all of you who say pace of play is driving viewers away -- are you telling me that speeding up play will bring people back and add new viewers? I'll hang up and listen, because I think you're crazy.
01.29.2018 | Unregistered CommenterJohn
This is a PGA Tour policy issue. The PGA Tour has chosen to look the other way as it relates to enforcing the slow play rule.

It is irrelevant whether JB Holmes decided to go for the green in two or decided to lay-up, he should have been penalized a stroke for taking undue delay. Holmes got to his ball over 2-minitues prior to when it was clearly his turn to hit. Holmes and his caddie spent over 6-minutes at his golf ball adding the time it took for Palmer to play. It doesn’t matter if the wind is gusting. He must play with undue delay

Players are entitled to take a reasonable amount of time when it’s their turn to play. That reasonable time is about 40 seconds. If any player takes more time than that, they are interfering with other player’s time. They are not entitled to do that.

The PGA Tour is responsible for allowing this to happen.
01.29.2018 | Unregistered CommenterZokol
And an old man rant: compiling a half-dozen tweets does not make a story, Golfweek. If I want to read Twitter, I'll read Twitter. Talk about a disease that has infected all forms of media.
01.29.2018 | Unregistered CommenterJohn
Zokol: spot on. This is about lack of enforcement of existing rules.
01.29.2018 | Unregistered CommenterSari
Bottom line, JB took too much time, I get it. I contend that this issue is more of a high school popularity contest though... JB Holmes, Kevin Na, etc. are easy targets. Had this been Jordan Spieth, the narrative would have been "look at his determination and will as he tries to take control of the tourney...".

Ask Kuchar about slow play enforcement, it cost him a British when Spieth was in the parking lot for 30 minutes.

Shout out to GS for standing on the hill the whole time too!
01.29.2018 | Unregistered CommenterPMG
I've been to a bunch of county fairs and a few rodeos and I've never seen anything like that! As a veteran official, I've timed hundreds of players at all levels and I think the worse time I ever recorded was 2:30-2:40. If I was Noren or Palmer, I would have gone ballistic. It amounts to a total lack of courtesy and a blatant violation of Undue Delay (6-7). I have all the respect for Mark Russell but he should have been waiting for Holmes at the scoring tent and banged him with two big ones.No need for an official's testimony or a timing sheet. Millions witnessed this debacle . Here we are trying to grow the game , bring new people in and educate the juniors and this shows up on national TV.
Mr. Holmes should be ashamed of himself.The PGA Tour needs to take a good , long look in the mirror!!
01.29.2018 | Unregistered CommenterPete Blaisdell
Curious to know how much this playoff extension cost CBS.....all the on air talent, productions staff, camera people...all union requirements...overnights. Sponsors etc. Not excluding the Monday appearance, charity, hit n giggle stuff that the big names involved may have had to cancel or reschedule....you could tell McCord was not stoked last night. Moonvessmay be calling Monahan this morning...that doesn't even begin to talk about the red carpet interruption. Golf may have lost a lot yesterday If you don't have Golf Channel now better get it because the Masters may be all CBS has.
01.29.2018 | Unregistered Commenterwookie
Good comments.
Hard not to think back on the Sabbatini/Crane kerfuffle. It would have been counter to etiquette, but it is tempting to imagine what would have happened if Palmer and Noren had just played ahead, as if JB wasn't there, and let him catch up . . . if such is possible.
I saw Masson on the LPGA Tour mull over a spotty lie for a prolonged time once, wondering if I would live to see her take the shot. It was gratifying that the announcers chastised her. (Sadly, no penalty shot.)
For my TV viewing, golf was 0-for-January in my house. I see I haven't missed anything.
01.29.2018 | Unregistered Commenterrgw
And the college basketball premption took 11 minutes to play 3 minutes.
01.29.2018 | Unregistered CommenterFC
That was the most exciting part of the day, especially when Dottie commented on the gallery at 18 getting restless.
Amazing that he didn't go for it.
I wonder if these guys are trying to win the tournaments or if they are trying to maximize dollars earned.
01.29.2018 | Unregistered CommenterZimmer
I think Pete hit on an important point - it wasn't just JB being selfish in a vacuum. There were 2 other players waiting to hit their approach shots while it's getting darker, colder, and the wind is picking up - each needing to make a score in order to win or get in the playoff! Fine this man now!
01.29.2018 | Unregistered CommenterPGT
In no particular order-

Pete B- Hey I've been to a state fair ...in Mexico! The bottom line, as Zokal pointed out, is this is no different than others in the group protecting the field, as the time taken was no different than a foot wedge improving the lie.

PMG- I agree that if it were Jordan, the dialog would have been different- for the first 2 minutes-

DD- the 130 dollar cable bill is a real pisser- double taxation, actually. When cable first arrived, it was commercial free; now we must pay for the privilege of watching ---commercials!!! EFF THAT! I don't care about the training aid of the month; I don't care how P-I-E-I-O, makes clubs, baby! I don't care if sex on the beach is less abrasive in Bermuda.

The TV networks would serve us all well if they imposed penalties (read: $$$) on play that goes beyond the accepted time for a round of pro golf, with weather considerations as needed.

Holmes not playing to win was a real downer for the fans- he should have been booed more after the delay!

The only thing worse than the time at TP was the terrible music offered at the Grammies. Jeebus, the preaching to the choir was beyond the 4:10 Holmes fiasco.

A final note--in assessing penalties, again I offer a 2 stroke penalty that the PGAT needs to assess, that is for poor golf etiquette in one of the most basic lessons learned by a 5 year old on the golf course for the first time- YOU YELL FORE WHEN YOUR BALL IS IN DANGER OF HITTING SOMEONE! AUTOMATIC- fans do not come to get hurt, with no warning. 2 STROKES- NO EXCEPTIONS. ~dig~
01.29.2018 | Unregistered Commenterdigsouth
FC ''And the college basketball premption took 11 minutes to play 3 minutes''

that was the first reason I quit watching basket ball. 3 over 11 is FAST!.. how about 10 over 1, week after week. ~dig~.
01.29.2018 | Unregistered Commenterdigsouth

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