2018 Farmers Ratings Up 38%, Record Number Stay With Playoff

According to CBS Sports, Sunday's final round coverage of the 2018 Farmers Insurance Open earned a 2.9 overnight rating/6 share, up 38% from last year's Jon Rahm win and the highest-rated Sunday for this event in five years.

Saturday’s third round coverage earns highest rating for the Farmers in seven years with 2.3/5, up 53% from last year.

And when coverage shifted to Golf Channel during the Jason Day-Alex Noren playoff, a record audience for the cable network tuned in.

From Golf Channel PR:

VIEWERSHIP: Coverage of @FarmersInsOpen playoff (7:15-8:30P) yesterday on @GolfChannel earned a 1.86 Overnight Rtg. Marks highest Overnight Rtg ever for Golf Channel “handoff” coverage & highest-ever Overnight Rtg for a PGA TOUR telecast on Golf Channel. pic.twitter.com/cJUYT0lULV

— Golf Channel PR (@GolfChannelPR) January 29, 2018

Comments

[Doctor]

I stayed with it in that "I've come this far" kind of way where you're committed but not necessarily enthralled. CBS, Golf Channel and the PGA Tour obviously are celebrating the viewer experience they provided. This is a mistake.

[Tom]

Gee, what happened five years ago that hasn't happened again until this year? ...

[Golden Bell]

Is it good that about two-thirds of the audience changed channels or bad that about one-third of the audience did not?