Bamberger Explains The Milstein Purchase, Direction Of Golf Mag

With Howard Milstein purchasing Golf Magazine and Golf.com, we're finally getting a sense of why the banker and financial partner to Jack Nicklaus is purchasing the operation.

Michael Bamberger explains who Milstein is and what drives the thinking about the future. Including this:

Part of it, of course, is writing a competitive check. (Terms were not disclosed.) But part of it, too, was Emigrant's vision for us. Expand, in this age of media contraction. Our new owners believe more is more and better is better. In time you'll see enhancements to the magazine, and the website will have a cleaner look. You'll find more original content in our channels, in our game stories, profiles, interviews, travel stories, videos and rubrics not yet invented. We also intend to offer you even more help in improving your game, and finding the best places to play, the best places to buy clubs, the best ways to get fitted for clubs, the best methods to get those clubs to perform under the scrutiny of your friends and frenemies.
 
On Wednesday afternoon, Howard talked to the staff for the first time as the new boss. He was asked what our message to the golfing public should be. He said he wants GOLF magazine and GOLF.com to be the go-to source for all your golfing needs. Full stop.

Comments

[healthytipsbyus]

good

[Marcroupolis]

This will not end well. Don't do anything on credit with Howie or you will regret it.

[Hank]

Beats anything at Golf Channel, but don't seeing it last.

[Sclaff & Foozle]

My, God ... by the end of the Bamberger piece I was bawling. All we're talking about is that ... let's see ... some rich man bought a magazine company? Dang.

[Convert]

Nothing like a fluff piece on your new boss.

[P Thomas]

Soon to be announced banner sponsor on this sight?

[Stormy]

Lol!! No one gives a crap about golf.com or golf magazine. Lol. What a waste of money. Good luck you losers. No one and I mean no one I know cares or mentions golf.com. Oh maybe if they are over the age of 70 and just figured out this thing called google! Lol it will die. If I worked for Callaway Cobra etc I would pull all money from advertising. It’s not needed anymore to get your product out there to anyone under the age of 40 who knows what social media is. Lol good luck

[Triplets]

Someone has to write this garbage. What's irritating is the sense he's enthused, happy, excited and stimulated about the future. Like he's really inspired by that statue near the entrance. Most disingenuous and he's not fooling anyone who matters. But it's good Bamberger survived, as he's one of the best writers out there.

[FC]

Good start. And a thicker magazine with fewer ads.

[Worthington]

Maybe Bamberger will get to write another column on the women Crenshaw divorced in 1984,,,,,now that's worth paying for.

[Sam]

And now Brad Klein to GolfAdvisor.com. Talk about a demotion.