"From the 1997 Open to the 2005 Booz Allen Classic, when you used the Shot Link, the players hit it 49 yards longer over that period."

Larry Bohannan talks to Rees Jones about all things Rees. On Torrey Pines:

Not everyone is going to like the course. The ones who don't play as well won't like it as much," Jones said. "I think in the case of Torrey Pines, the players are going to be enthralled by it."

Specifically, Jones said the players should like the Open greens at Torrey Pines far more than the Opens in recent years.

"(Torrey Pines) doesn't have the pitch to the greens like Oakmont did (this year)," Jones said. "So if you get above the hole you really get a chance to make the putt a little bit more."

This next part really speaks to why we need drug testing since we know this is all thanks to the extra lifting:

Jones said in his research and work on renovating the courses for Opens and PGA Championships, his understanding grows of how good top professional players have become.

"We did Congressional over for 1997 (the Open), and now we are having to add a lot of tees for 2011," Jones said. "Atlanta Athletic Club, we did for the 2001 PGA. For 2011 we had to push the bunkers out, re-bunker the course and add length."

Jones says statistics back up the need for stretching golf courses out for major championships.

"From the 1997 Open (at Congressional) to the 2005 Booz Allen Classic, when you used the Shot Link (measuring system), the players hit it 49 yards longer over that period," Jones said. "In championship golf, we had to upgrade the golf course. We just took Oakland Hills back 350 yards. And now it is a challenge for these guys."

I found this odd: 

Scores are almost guaranteed to be more under par at Torrey Pines than at other recent Open courses, but for a reason Jones himself discounts.

"They are going to play it a par-71 at Torrey. The last couple of years it has been a par-70," Jones said.

Now, according to my PGA Tour media guide, they've always played Torrey at par-72. Eh, minor details!

"So it will be a chance to be more under par, which doesn't mean much.

Much.

"Still, the greens at Torrey are challenging. There can be this little terrace in the back that can be hard to access because they spin the ball so much."

Having the high-profile nickname of the Open Doctor and having his work critiqued and criticized by the game's best players isn't a burden, Jones believes.

"It's very beneficial. I've got three of the next four Opens, I've got three of the next four PGAs," Jones said. "The scrutiny of the golfing world is intense. If you do a good job, you get a lot of credit."

"They need to start over anyway.”

From Rex Hoggard posting on the Golfweek blog:

Big talk on the practice range here at the Tesoro Club, site of this week’s PGA Tour stop, is on the wild fires that were raging in southern California.

One update late in the afternoon suggested Torrey Pines, site of the annual Buick Invitational and next year’s U.S. Open, is in danger of being scorched. “Good,” snorted one player, among the many who don’t like the changes to the venerable South Course, “they need to start over anyway.”

'08 Open Tickets Available And You Don't Have To Buy A Lexus Or Charge It To Your AmEx Card!

In case you want to experience really awful San Diego traffic, here's the link.

"They're mediocre, lack subtlety and require a one-dimensional aerial game.”

In his weekly golf column, Tod Leonard highlights portions of Bradley Klein's recent Golfweek review of Torrey Pines.

With Torrey Pines South on the clock for the 2008 U.S. Open, the reviews of the course are going to be more discerning, and in some cases, more critical. Golfweek architecture writer Bradley S. Klein fired the first harsh salvo last week with a critique subtitled, “I thought U.S. Open courses were supposed to be special.”

Among Klein's thoughts:

“Torrey Pines has come a long way and is in far better management hands than it ever has been. But all of the changes there for the 2008 U.S. Open cannot mask an underlying truth about the monotonous structure of the golf holes. They're mediocre, lack subtlety and require a one-dimensional aerial game.”

“The USGA formula for Open setups – added length, narrow fairways, deep rough – is anathema to everyday golf. It also makes for boring championship play by reducing the game to one dimension. That's more prevalent at a simple layout like Torrey Pines South that has little fairway contour and no diversity of angles off the tee.”

“For everyday players, it's a slog. And for premier golfers, it's a game with little strategy, because favoring the safe side to those tucked pins still leaves a favorable uphill putt.”

“So why Torrey Pines South for a U.S. Open? No surprise here: It has to do with logistics, since a 36-hole facility is ideal for staging all the infrastructure. And because taking the national championship to a true municipal layout is the right thing to do politically. “But let's not get carried away by mistaking site election here for a branding of quality.”

“So the amount of revenue the city gets for the big golf tournament, the U.S. Open, will be $500,000?”

In the Millard Golf World piece on the USGA and Walter Driver, the Executive Committee's "hands-on" approach (euphemism for conflict of interest) is explored and yours truly weighed in with an "acerbic" remark. In light of Tod Leonard's San Diego Union-Tribune story Sunday, maybe I was not acerbic enough.

From the Millard piece:

Says one current staffer, "The last two administrations have been very hands-on. Personally, I'd say too much. I think they've gone too far."

One current example of this trend is the case of Cameron Jay Rains. Rains is the co-chairman of the 2008 U.S. Open at Torrey Pines. He is also a member (since 2003) of the executive committee. This circumvents the time-honored practice in which local championship chairs report to USGA staff. When asked whether the arrangement presents a conflict, Driver says, "He was the chair of the '08 Open before he came on the executive committee, and we essentially screened him off from any potential conflict." Pressed to admit Rains' dual interests could at least raise some eyebrows, Driver is dismissive. "Doesn't work that way," he insists.

Some observers aren't so sure. "The person negotiating on behalf of the city of San Diego [Rains] is also on the USGA executive committee," says Shackelford. "He's on both sides of the table. So when San Diego [officials] want to know how many hats were sold and what their cut of the revenue is, this isn't a problem? Who is [Rains] looking out for? It's just astonishing."

Oh but now we learn from Leonard that it's just so much worse.

It has been estimated that the '08 Open at Torrey Pines could produce as much as $100 million in gross revenues for the non-profit U.S. Golf Association, which uses its net proceeds from each U.S. Open to fund virtually all of its other championships and programs for the year.

By contrast, the city will receive $1.2 million from its contract with the Friends of Torrey Pines LLC, the organization formed to be the negotiating entity between the city and the USGA.

Only $250,000 of that will be in a cash payment, due in January of next year. Another $250,000 is going to the city from merchandise sales in the Torrey Pines pro shop, for total revenue of $500,000.

Oh just wait, that's the positive news!

Beyond that, the Friends of Torrey Pines agreed to spend $350,000 on course work related to the Open and $350,000 for public safety services such as police and paramedics during the week of the tournament. It is spending an additional $100,000 on a practice facility for the Open.

Meantime, the city's golf enterprise fund will make no direct money from the U.S. Open, while about $3 million has been spent on projects related to the Open, according to Golf Manager Mark Woodward. That work includes the acquisition and installation of one million square feet of kikuyu turf, the moving of trees, repainting the clubhouse and restrooms, and the construction of new cart paths to minimize damage to the grass.

So the city is losing money on this deal. You say, big deal! The tax revenue will be worth it. The branding will be out of this world. And...uh, maybe not.

With part or all of the North Course to be shut down from April to August of next year because of corporate hospitality for the Open, the city will incur significant, as-yet untold losses in green-fee revenue. While Woodward estimated in a budget hearing on May 23 that the city's green-fee earnings will increase by $2.9 million in the 2008 fiscal year, he said last week that number will have to be lowered for the final budget.

Woodward said $3.5 million is being spent on the renovation of the main parking lot and the course's maintenance facilities, neither of which is being directly tied to the Open, though both projects will be complete when the tournament arrives.

“The percentage of compensation is unconscionable. I feel like there's a stinginess on the USGA's part in the face of this big bonanza,” said Paul Spiegelman, a founder of the San Diego Municipal Golfers Alliance, which gathered 1,400 signatures last year in opposition to the city's five-year golf business plan. “The golf enterprise fund should not take a beating because of this Open.”

Okay, and this before we get to the fun part...

Spiegelman spoke at the May 23 budget meeting of the city's Natural Resources and Culture Committee. At the meeting, Councilwoman Donna Frye, who was not on the City Council when the Open lease was approved, referred sarcastically on two occasions to the “wonderful” deal made by former Deputy City Manager Bruce Herring.

With a tone of incredulity in her voice, Frye asked Woodward, “So the amount of revenue the city gets for the big golf tournament, the U.S. Open, will be $500,000?”

Ah, here we go.

In San Diego, the Friends of Torrey Pines is the organizing body that will earn a percentage of corporate hospitality sales.

Jay Rains, a La Mesa attorney who led San Diego's Open bid and raised the $3.5 million from private entities to have the South Course reconstructed in 2001, is the local co-chairman of the tournament and also sits on the USGA 15-member executive committee.

Yes, and that appointment came after negotiating this deal on behalf of his hometown. Or was he really negotiating on their behalf?: 

Rains said this week he believes the Friends of Torrey Pines will receive about $3.5 million from the Open – $2.5 million in corporate sales and the $950,000 the city reimbursed it for the South's reconstruction.

Rains said none of that money will be kept by the nearly 30 individuals and businesses that compose the Friends of Torrey Pines.

“The money that comes back will be given to charity,” Rains said. “I don't want anybody to say we made money off a public golf course.”

Would that be we, the Friends of Torrey Pines, or we the USGA? Which side are you speaking on behalf of?

Though Rains said he will leave it up to the individual donors on how they donate their share, he intends to encourage funding a project that will enhance the experience for city golfers. He said he could not be more specific at this time.

Spiegelman said he is opposed to the Friends of Torrey Pines controlling the money earned from the Open.

“I wouldn't begrudge the Friends of Torrey Pines for creating money for charity if the city wasn't taking a beating on this,” Spiegelman said. “I don't think there should be any profits until the city and the golf enterprise fund are fully reimbursed.”

The Open windfall for the golf enterprise fund will come in the future, when in 2011, for example, residents will pay $73 and tourists $218 on weekends to walk one of a handful of public courses ever to hold the U.S. Open.

Actually, now I know who Rains is negotiating for. And it isn't his hometown. 

Membership Has It's Privileges...

Trophy Club tickets available for AmEx cardholders...I know you all were dying to buy into the Trophy Club. Whatever that is. 

FOR IMMEDIATE RELEASE

AMERICAN EXPRESS OFFERS EXCLUSIVE TICKET SALES

FOR 2008 U.S. OPEN^® GOLF CHAMPIONSHIP AT TORREY PINES

New York, NY (May 14, 2007) – Beginning May 15 and only through June 17, American Express ^® Cardmembers will have the exclusive opportunity to purchase daily Trophy Club tickets to the 2008 U.S. Open ^® to be held June 9-15, 2008 at Torrey Pines Golf Course in San Diego, California. Traditionally sold in weekly packages and only available to USGA members or through a random drawing, American Express is providing its Cardmembers with unique access to one of golf’s most prestigious tournaments of the year. Each Trophy Club ticket gains access to the grounds at the Championship course and entry into the exclusive onsite Trophy Club facility. Tickets are available to purchase with the American Express Card or with Membership Rewards^® points. Beginning May 15, information on tickets can be found at www.americanexpress.com/entertainment.

In 2006, American Express became the first-ever corporate partner of the United States Golf Association, demonstrating its commitment to grow awareness of the sport and bring excitement to the game. American Express has been connected to the game of golf for more than 50 years and brings a premium level of customer service and unique benefits and experiences to its Cardmembers who are golf enthusiasts. Additionally, the company has an existing portfolio of contributions to the golf lifestyle, including specially-designed travel packages, equipment and apparel offers through the Membership Rewards program and a dedicated golf magazine.

Torrey Pines Here We...Sit In Gridlock

According to Golf World's John Strege, we might as well leave now if we want to see the weekend rounds at Torrey Pines for next year's U.S. Open. The culprit? The San Diego County Fair and oh, the fact that we have about 10 million too many residents.

The USGA is trying to work out a compromise with the fairgrounds, which has as a negotiating chip--12,000 parking places the USGA covets. At this stage the two sides are at a stalemate; neither can reschedule its event, though the fair is willing to delay its start--for a price.

"We would give them seven days of parking and start the fair a little late, but we would be making a huge concession," Fennell said. "We would have to be kept whole financially."

Fennell noted if the fair forfeited its opening weekend, lost revenues would exceed $800,000, a sum the USGA steadfastly refuses to pay, according to Bevacqua. Fennell argues the USGA could recoup its investment by charging for parking. He also pointed that giving up the USGA presidential jet would also help cover the cost while also allowing the organization to restore the recently reduced staff benefits.

 Just checking to see if you were reading! I of course, am responsible for that last sentence.

The USGA offers free parking and already has an arrangement to use Qualcomm Stadium (home of the San Diego Chargers) for parking.

"We're not overly concerned about it," Bevacqua said. "But we have every intention of working with the fair, and if we could work a compromise, that's our hope."

Uh, forget the fair. Have these people ever seen the 5 on a Saturday? Not pretty. 

Update on Friday, April 27, 2007 at 06:51 AM by Geoff

A San Diego reader wrote in to suggest the shuttle ride from Qualcomm Stadium will take about 2 hours on county fair weekend and also wondered why they couldn't find parking less than 20 minutes from the course. That $800,000 is sounding like a bargain!

Tweaking Torrey

Mark Figueroa on Torrey Pines getting a kikuyu resodding and on changes to the fourth hole:

Woodward added that alterations to the fourth fairway are also being made. The hole, which runs north and is considered one of the South's more difficult holes, has been reconfigured more to the left and will bring the cliffs more into play. The trees that run along the cliffs will be transplanted to the other side to create more space between the fourth and fifth fairways.

Trees also will be planted near the right side of the fourth tee box to discourage players from driving their tee shots intentionally into the wrong fairway.

"Only four of the top 20"

Brian Hiro in the North County Times points out that the Buick Invitational features "only four of the top 20 players in the world rankings: Woods (No. 1), Mickelson (No. 4), Vijay Singh (No. 6) and Jose Maria Olazabal (No. 19)."

Now, if I'm not mistaken, this is the final year before the 2008 U.S. Open when the South will be played three of four days. Isn't the North supposed to be the weekend course next year? Or did that idea fizzle out?

Do the players hate it that much, or are they just not that interested in understand local knowledge anymore? 

"It's probably not as fun to play day in and day out as it was, but that's what you have to have to be able to host a U.S. Open."

Thanks to reader David for catching this from Phil Mickelson's gathering with the media Wednesday:

Q. Can you talk about your feelings having the U.S. Open here in San Diego and some of the changes that are going to be made to the course?

PHIL MICKELSON: Well, I love that we're hosting the U.S. Open. I think that San Diego has needed that, or I think it'll just really do a lot for the game of golf in the area. So I'm so excited that it did get the U.S. Open. The golf course is very difficult to play. It's probably not as fun to play day in and day out as it was, but that's what you have to have to be able to host a U.S. Open. It's one of the hardest golf courses I've ever seen day in and day out, 7,600 yards at sea level, it's just very difficult.

Ruin a servicable municipal golf course for one week of play. And why is that again? Oh right, red numbers are embarrassing. What a shame.

Whitten On Major Venues

Noticed this in the table of contents for July's Golf Digest:

Back to Royal O.B.
Royal Liverpool is no place for a major in the 21st century.
By Ron Whitten

It is interesting to see the continuation of Whitten's shift from defender of major venue changes to questioning the relevance of older venues in the modern game and attempts to set them up in the face of massive change over the last ten years.

You may recall his preview of Augusta's changes was less than flattering after having been an initial defender in 2001-02, while his Winged Foot preview appeared skeptical of the USGA's tiered rough and was marked by an underlying tone that rain may could easily render the course defenseless.

It's nice to see someone at Golf Digest putting their name on strong commentary. And it's great to see someone provoking reader thought on the technology issue, its impact on classic courses and setup, and the ramifications for the game in general. 

Torrey Tales

More shenanigans at Torrey Pines. Something tells me would not be going on if they were not hosting the U.S. Open.

Tod Leonard writes about the tee time and fee increase issues.

Thanks to reader Scott for this story on the trademarking of the Torrey Pines name, and the various hands trying to get their piece of the pie.