“With Lee No. 1 in the world, that’s something we’ve got to talk to advertising about."
Michael Smith talks to Ron Rogowski of UPS and they are "pleasantly surprised" to have the world No. 1 and FedExCup holdout under contract. And there was this about UPS on the PGA Tour.
Besides, with its chief competitor, FedEx, having locked up the top sponsorship position with the PGA Tour domestically, there really wasn’t a fit for UPS in the U.S.
“The intent was never to go head-to-head with what our competitor was doing,” Rogowski said. “We just put the best plan together that met our objectives. For us, it’s about bringing the right assets together and crafting it to fit your needs. … This really has turned into a global format that offers us a lot of flexibility. Anything we get, in terms of branding, in the U.S., that’s a bonus.”
Got that?
Speaking of crafting to fit your needs,Ryan Ballengee raises the lingering question of whether Westwood's decision to not play the FedExCup is influenced by his deal with UPS. Of course, considering UPS barely knew he was on their team, perhaps not!
Reader Comments (6)
Shipping is obviously big business and if a company could choose between reaching the US audience or the rest of the world, they'll take the rest of the world. Places like India and China have more people in one little province than the US has in total, so it's really a no-brainer. The future is global.
"the race to dubai - shipped to you by UPS...." has a nice ring to it.
Tiger is a freak, on many different levels - he's not a viable yardstick in that respect.
I am one of your biggest fans. Love a man of few words.
Westwood is a joke #1.
Always great to hear from one of my fans.