"In the seventh-, eighth-, ninth-largest market in the country, we weren't comfortable with that."

Tarik El-Bashir and Marc Carig file a lengthy Washington Post story on the evolution of Tiger's new D.C. event. Thanks to reader Sean for this, which includes one nice ironic bit.

Finchem said last week that he kept Booz Allen in the dark to avoid a leak of the Tour's planned schedule changes. But he also was less than generous in his assessment of the tournament's performance.

"All of this happened in the backdrop, candidly, of recognizing that the event in Washington had not performed over the years at the level we want to see a PGA Tour event perform generally, but particularly an event that we want to see perform in the nation's capital," he said. "In the seventh-, eighth-, ninth-largest market in the country, we weren't comfortable with that."

Asked for his response to Finchem's comment, Shrader said: "I felt we tried hard to earn a world-class event here in Washington. I feel that the event we had at Congressional in 2005 was a world-class event that demonstrated given a golf course and a date, we could have a world-class event here in Washington, one that the city and the people deserve. I'm happy Tiger and AT&T have come and I look forward to it being a big success."

Somehow I'm having a hard time believe Booz Allen was the problem here. It can't be all technology driving the $20 million being put into TPC Avenel.  

Lewis On Travelers and 84 Lumber Dynamics

Sexy header eh?

The Scorecard Always Lies author Chris Lewis offers some intriguing insights into Traveler's birth at the expense of the 84 Lumber Classic, something Bruce Berlet commented on in a recent SI Golf Plus. Oh and Dave Marrandette review's Lewis' book here.

"How do we build the platform together?"

SI's Alan Shipnuck pens a long (and I mean long!) feature on The Golf Channel Golf Channel and how it's really all things wonderful. So touching to see how fatherhood has mellowed Alan to the point he can listen to Jerry Foltz drone on and not want to scream like Howard Beale.

Well, we learn that Nick Faldo and Kelly Tilghman engaged in carefully conceived exercises (they hiked, they surfed!). And we learn that when you combine the ratings of all the telecasts the numbers are actually up, which still doesn't settle the Sportscenter issue that was the heart of those begging for some ESPN involvement. And we learn that a 15-year deal was necessary because, as Tim Finchem asks inanely rhetorically, "How do we build the platform together?"

Oy.

I did love this from Dave Manougian, who apparently bamboozled the PGA Tour's army of VP's with this logic:

"I'm not sure if there's much difference between 15 years or 12 or 10," says Manougian. "To increase our distribution, we obviously needed a long-term commitment from the Tour, but quite honestly, once you get past six or eight years you sort of say, Well, we might as well go for it now!"

One revealing quote comes from Joe Ogilvie:

"There's no question all of us benefit as the channel grows," says Ogilvie. "There are kickers in the contract to guarantee that. I think players are slowly starting to realize we're married to the channel, so to speak. It's in our best interests to help it succeed."

And isn't this precisely the danger?

That the PGA Tour becomes a soft core version of the Big Break, with the separation of media and player turning each telecast into an infomercial?

Or is an infomercial-like brand plugfest just what today's America finds most comforting?

Oh please thoughtful readers, chime in.

"Desperate and dateless"

Mick Elliott on the Tour's sponsorless Tampa stop, which will be returning to Innisbrook in March:

Crazy is what this has become. Long ago it was common knowledge Chrysler planned a dramatic decrease in its golf sponsorship, ending tournament involvement for Tampa Bay, Tucson, Ariz., and Greensboro, N.C., after this year. Yet the season is ending with the PGA Tour and Tampa Bay tournament officials desperate and dateless.

A tournament designated worthy of a place on the spring schedule, played on a golf course players call one of the best and most popular on tour, and contributor of more than $8 million to local charities since its 2000 inception hasn't found a sponsor.

And...

With the exception of two "out of the box" hopefuls - both invited by the tournament and both getting their initial introduction to golf - no corporate checkbooks searching for a place to put the company name set foot on Innisbrook during the week.

I'm just wondering how the Tour could move this event to March without having had a sponsor locked up? Did they underestimate Chrysler's desire to get out of golf?

Or was there a little Florida-is-wonderful bias that led them to assume sponsors would line up for a week at Innisbrook?

Because we know the resort didn't want to move to March and well, most importantly, the drapes and decor are outdated. 

"Stay tuned - this thing is a long way from over."

John Huggan is in fine curmudgeonly form while looking at the havoc the FedEx Cup schedule is creating on the European Tour.

As America's PGA Tour embarks on a lucratively-reshaped season that will "climax" with something called the Fed-Ex Cup - oh, the history, the mystique - and very likely pull many of Europe's leading players across the Atlantic even more than has already been the case, the European Tour's money-list is destined to be won by someone who picks up the vast majority of his cash in so-called co-sanctioned events - where prize- money is eligible on more than one circuit - rather than by a man ranked outside the world's top-50, and thus "relegated" to playing most of his golf outside of the United States.

So it is that the just-released European Tour International Schedule is all about filling dates. Next season, as the blaring press release was quick to trumpet, the European Tour will consist of at least 50 events - a "momentous milestone" - as it winds its often mediocre way across the globe.

Also, Golfweek's Rex Hoggard fires a few shots at the FedEx Cup as he looks at issues with the Champions Tour schedule. And he notes this about another major change in the Valiant Competitors Tour:

Starting with next month's Q-School, players will no longer play for a Champions Tour card. Instead, the hopeful will vie for a chance to qualify for events. The top-30 finishers from Q-School will earn a seat at the Monday qualifying table each week and play for nine spots in that week's tournament.

With the move, golf's most closed club just went private.

"There are some positives and some negatives," George said of the new qualifying system. "How will it impact the international players on the tour? I want to make sure the tournaments aren't impacted by the qualifying. We're going into it very cautiously."

But back to Huggan and Hoggard's pithy FedEx Cup remarks.

Isn't it interesting that time has not helped the Tour's concept age like fine wine, but instead has some of golf's finest inkslingers realizing just how flawed the schedule and points concepts are?

"We wanted to get more brand exposure from this"

Robert Bell says they finally have a sponsor for the 2007 Greensboro event.

"The Wyndham Championship," said Bobby Long, who heads the charitable foundation that runs Greensboro's professional golf tournament. "It's a clean and simple name. I like it more every time I say it."

WIth $25 million over 4 years, anything sounds good.

Wyndham becomes the second hospitality company this year to sponsor a PGA Tour event. Earlier this summer, Crowne Plaza signed a six-year deal to host the Crowne Plaza Invitational at Colonial in Texas. Hanning said that deal surprised company officials but did not prompt Wyndham to jump into the sports world.

"The PGA Tour and its fan base have always matched up well with our demographics," he said.

Hanning said Wyndham executives initially wanted to attend next week's final Chrysler Classic of Greensboro at Forest Oaks Country Club before agreeing to any deal but changed their minds.

"We wanted to get more brand exposure from this," [Wyndham CEO Franz Hanning] said. "Besides, we didn't want to have to hide behind any trees next week."

"I'd love to know what all went on, to tell you the truth"

Mike Dudurich sheds a little light on why the PGA Tour is taking some of the blame for the 84 Lumber Classic's demise.

A convergence of circumstances caused Maggie Hardy Magerko, president and owner of 84 Lumber Company, to cancel the tournament less than a month after the PGA Tour announced that the event had been moved to June in 2007, the week after the U.S. Open at Oakmont Country Club.

Hardy Magerko's announcement came soon after she instituted a three-year business plan to make the lumber company more profitable. A $100 million investment over six years -- with an option for a seventh year at the PGA Tour's discretion -- didn't jive with that plan. And when tournament organizers approached the PGA Tour with its concerns, they received no response.

In fact, the PGA Tour didn't sign a letter of intent or a new contract that was submitted. A few days after Hardy Magerko informed Tour officials in Ponte Vedra Beach, Fla., of her concerns, the PGA announced that the St. Paul Travelers Championship in Hartford, Conn., would take the 84 Lumber Classic's spot the third week in June.

PGA Tour commissioner Tim Finchem and Tour senior vice president and chief of operations Henry Hughes chose not to be interviewed for this story.

It's unknown why the PGA Tour decided to give St. Paul Travelers a fourth-year deal and turn down 84 Lumber's request.

And how's this...

"I'd love to know what all went on, to tell you the truth," said Joe Durant, a member of the PGA Tour's policy board. "We all have to say thanks to the Hardys for treating us like kings and putting on such great events. We don't get treated like that normally."

A member of the PGA Tour policy board doesn't know what transpired? 

"Give us a chance to sort this out"

Nice to see the PGA Tour Commish Tim Finchem acknowledging that not visiting Chicago annually starting in 2007 was not such a hot idea. Ed Sherman reports:

"The reaction has been strong, and we take that into consideration," said Finchem, in town for the PGA Championship. "It's not often I get e-mails from fans who don't like what we're doing. . . . Give us a chance to sort this out. There may be a change in plans."

"I know people are disappointed about '08 and '10, but I'd like them to think about what they are getting in '07, '09 and '11," he said. "We ask the fans to hang with us. Out of six years, the best players in the world are going to be here at least four years, and maybe [twice in 2012]. That's not bad."

"There must have been a hiccup somewhere"

John Gordon on the Canadian Open's lousy date in 2007, offers this from Vijay Singh:

"For a Canadian Open, it's not right to have a date like that. It's a very odd date for a Canadian Open. Here you have one of the most prestigious events on Tour, and to have it on a date like that?

"I don't know what happened. There must have been a hiccup somewhere. You got the wrong end of the stick. I'm going to try to talk to [Finchem] and see if there is a chance of moving the dates."

Hazeltine Passes, Windsong Farms Ready

Tad Reeve confirms that Hazeltine National has no interest in the tournament formerly known as the Western, making the every-other-year-move out of Chicago look that much worse.

Shapiro Reviews Prospects For Washington Golf

The Washington Post's Leonard Shapiro on the PGA Tour pulling out of Washington:

I think the commissioner heard loud and clear that Washington was not about to accept a second-class golf event played at what has become a second-class venue at TPC Avenel. He heard it from his own players, from the press, from talk radio, from letters to the editor, from e-mails on the internet and other correspondence to his office in Ponte Vedra. And finally, I believe he got the point.

Now it seems as if the tour may also finally be getting serious about fixing up Avenel, ostensibly the reason there will be no tournament here in 2007, and probably 2008 as well. If the tour is going to spend what they say is $18 to $20 million and what others say likely will balloon to the $25 million range, they want to do it right.

They really can't re-route the golf course, but they can certainly move enough earth to make it a more challenging venue, and perhaps also upgrade the infrastructure Avenel never has had to support the thousands of golf fans who have flocked to the course year after year.

So does anyone know if these $20 and $25 million figures represent just what is being spent on the course, or also include a clubhouse redo?

TGC Adds Faldo, Will He Have To Fly Coach Too?

The Golf Channel makes it official, Nick Faldo is on board as the lead analyst for their PGA Tour four-round coverage events. Will he have to fly coach like the rest of the Golf Channel talent?